FARFETCH.COM
Despite it's minimalistic layout, Farfetch provides an eclectic mix of editorial pieces alongside it's store facilities in an easy-to-navigate setting. The clothes are displayed in high definition, under lighting which allows you to see the detail of each garment unlike that of some of the competition and customers can view what is popular amongst others which may be useful for both the divergent and convergent fashionista.
oki-ni.com
Described by Google as offering exclusive designer menswear, oki-ni uses both editorial images and that of stock as hyperlinks through which the customer may access specific pages. Contrary to Farfetch, oki-ni displays it's stock on models however, at times this is achieved at a problematic angle by which details may be overshadowed by the aesthetic of the person wearing it.
ln-cc.com
ln-cc is definitely a layout for the artsy, tumblr type, perhaps embodying something more focused on the current generation of fashion entrepreneurs with editorial-esque backgrounds of potentially inspirational images. Click through and you arrive at pages that may or may not purposefully look like shots from a lookbook. Each item is pinned by designer which allows you to look at stock by collection and each photo has been styled more so to inspire/ to give ideas as to how something may be worn.
net-a-porter.com
Clothing, videos, trend reports, an e-magazine; all amongst a monochromatic backdrop. Perhaps a more classic take on a website with a considerable amount more of links and options; net-a-porter is easy to navigate and easier to understand than it's predecessors on this list. What is exciting about a website like this is the variety of designers and the range of prices, which makes fashion accessible to every audience.
NJAL (Not Just Another Label)
Self-acclaimed as 'discovering and supporting pioneers in contemporary fashion', NJAL's site is presented in the same format as you would see on a newspaper's site. With a variety of journalists contributing to an array of unique stories, Label focuses on how things influence fashion considerably more than the other online stores and gives an insight into upcoming talent in addition to a unique outlook on trends and style.
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